BISMARCK, N.D. – For Super Bowl weekend, the Burleigh-Morton Behavioral Health Coalition Student Committee and multiple Bismarck pizza establishments are partnering together for the “Sticker Shock Project,” to educate adults about consequences for providing alcohol to minors.

The “Sticker Shock Project” is a public awareness campaign that takes a stand against underage drinking by having local pizza establishments place stickers with their pizza. The stickers have messages aimed at adults regarding underage drinking laws and consequences for providing alcohol to minors. Providing alcohol to a minor may result in fines up to $3,000 and 365 days in jail.

Bismarck consistently ranks at or above the state averages when it comes to underage drinking. According to the 2019 ND Youth Risk Behavior Survey, 31.6% of Bismarck-Mandan High School students currently drank alcohol in the past 30 days compared to 27.6% of ND High School Students. “Underage drinking is a community concern and the most effective way to address it is through community involvement and participation,” said Katarina Zimmerman with BBPH. 

Thank you to all of our participating partners; Amici Pizza, A & B Pizza – South, CraftCade, Bruno's, Domino's – North, Domino's – South, Happy Joe's, Nardello's, Papa Murphy's – North, Papa Murphy's – South, Papa John's, Pizza Hut – South, and Pizza Ranch.

To learn more about the Super Bowl “Sticker Shock Project,” contact Bismarck-Burleigh Public Health Substance Abuse Prevention Program at 701.355.1594.