Natural Grocers Sticker Shock
On January 4th at 2:30 PM, the Burleigh-Morton Behavioral Health Coalition (BMBHC) will be partnering with Natural Grocers for the Sticker Shock Project, to educate adults on the consequences of providing alcohol to minors and start the conversation of underage drinking in the home.
The Sticker Shock Project is a public awareness campaign that takes a stand against underage drinking by placing educational stickers on products throughout Natural Grocers. The stickers have messages aimed at adults regarding underage drinking laws and consequences for providing alcohol to minors. Providing alcohol to a minor may result in fines up to $3,000 and 365 days in jail. The stickers will be placed on products by members of the BMBHC Student committee. The BMBHC Student committee will also be placing Milk Tags on beverage products with the message, “Could their next drink be right next to the milk?”
Teenagers know how to get alcohol. When they first start drinking, most youth get alcohol from home, their friends, and other adults, with or without their parents' permission. According to the Federal Trade Commission, almost 72% of teens who drink get alcohol without having to pay for it. They get it from friends or family members, at parties, or by taking it without permission. And 57% of youth were able to sneak alcohol from their home or friend’s home (NDCRS, 2022).
The Burleigh Morton Behavioral Health Coalition wants to an extend a huge thank you to Natural Grocers for partnering with us on this project! “Underage drinking is a community concern and the most effective way to address it is through community involvement and participation” said Isabelle Ballalatak, Substance Abuse Prevention Specialist.
To learn more about the Sticker Shock Project, contact the Bismarck-Burleigh Public Health Substance Abuse Prevention Program at 701-355-1594.